Modern means of developing and strengthening work motivation of staff of higher education institutions

In the article, the subject of the study is the formation and use of modern means of development of higher education institutions and strengthening the work motivation of their personnel. It has been proven that the motivation of work in economic entities that provide educational services, one of the features of which is direct contact with the consumer of the service, plays a decisive role in the sense of economic efficiency, strengthening the competitiveness of services and the educational institution in general, development, as well as the implementation of critically important social functions of educational institutions. Therefore, the purpose of the research is to substantiate the set of modern means of development and strengthening the work motivation of the staff of higher education institutions, considering the specifics of domestic realities. Regarding recommendations for developing domestic institutions of higher education, it is proposed to use a more specialized and professional approach, including the broadest possible use of institutional-collective partnership practices. Material and non-material tools are proposed to increase the work motivation of the staff of higher education institutions. The scientific novelty of the study consists in the improvement of the methodical approach to the comprehensive evaluation of the potential of the work motivation of the personnel of higher education institutions, as well as the development of cooperation practices of employers and higher education institutions as determinants of ensuring balance in the labor market, which made it possible to identify barriers and catalysts for the development of dual education, to substantiate the triggers for increasing the potential for establishing contractual partnership relations between business entities and educational institutions. The practical significance of the research results lies in the fact that the article proposes and substantiates an applied approach to assessing the potential of dual education, the implementation of which will contribute to the formation of regional monitoring of the progress of higher education and strategizing, the development of innovative concepts for ensuring that the quality of professional education meets the requirements of the labor market. Keywords: management, personnel, work motivation, institutions of higher education, development, modern management tool