A longitudinal study on the professional identity formation of health promotion practitioners: evidence from undergraduate students in Switzerland

Undergraduate health promotion students lack a strong PI, especially compared to physiotherapy students. Given the importance of a strong PI, the following interventions are suggested to strengthen health promotion students' PI: (1) incorporating PI formation as a learning objective within curricula, and (2) enhancing the visibility and clarity of health promotion's professional profile within undergraduate studies and in society. By recognizing the factors that shape PI and implementing targeted interventions, stakeholders can empower the next generation of health promotion practitioners to navigate their professional journeys with confidence and purpose, thereby strengthening workforce capacity building in health promotion.