Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City

This research aims to analyze the influence of information, prices and purchasing decisions. The method used is multiple linear regression with the dependent variable being Purchase Decision and the independent variables being Brand Image, Price and Product Quality. The results of this research show that price and purchasing decisions have a significant effect on purchasing decisions

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Publication Details

Journal
Majalah Ilmiah Bijak
Published
2024-09-30
DOI
https://doi.org/10.31334/bijak.v21i2.4169
Primary Topic
Management and Optimization Techniques
Type
article
Field-Weighted Citation Impact
0.00
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article

Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City

Riky Gilang Prayoga
Majalah Ilmiah Bijak
Management and Optimization Techniques
article

Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City

Riky Gilang Prayoga
article en

Abstract

This research aims to analyze the influence of information, prices and purchasing decisions. The method used is multiple linear regression with the dependent variable being Purchase Decision and the independent variables being Brand Image, Price and Product Quality. The results of this research show that price and purchasing decisions have a significant effect on purchasing decisions

Majalah Ilmiah BijakVol. 21(2)
Universitas Nusa Bangsa (ID)
Openalex Percentile: Top 53%
Management and Optimization Techniques
DOIOpen Access PDFOpenAlex
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Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City — Riky Gilang Prayoga · Majalah Ilmiah Bijak (2024) | TGRS Research Map | TGRS