Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services

Customer satisfaction is an element in achieving the goals of Kya Stephanie Make Up salon and maintaining income in a company. Various factors to obtain customer satisfaction, and in service quality is needed to obtain customer satisfaction. In this study describes the influence of customer satisfaction, on the demand for make up services at Kya Stephanie salon with the number of data collection techniques through the distribution of questionnaires to 40 respondents who arehave used MUA services as the population and sample in this study.The results of this study indicate that price on consumer demand itself has an influence but is not significant and Customer Satisfaction has a positive impact on the Consumer Demand variable but in testing the level of accuracy and significance of these two variables do not have an influence and are significant. While Social Media on Consumer Demand among MUA service users has an influence but is not significant. These results illustrate that the role of social media certainly has an influence on online content references that allow MUA and consumers themselves to share

Authors

Institutions

Publication Details

Journal
Majalah Ilmiah Bijak
Published
2024-12-11
DOI
https://doi.org/10.31334/bijak.v21i2.4329
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services

Mustafa Muhani, Sry Wahyuny Mustafa, Salsa Dwi Fortuna
Majalah Ilmiah Bijak
Consumer Perception and Purchasing Behavior
article

Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services

Mustafa Muhani, Sry Wahyuny Mustafa, Salsa Dwi Fortuna
article en

Abstract

Customer satisfaction is an element in achieving the goals of Kya Stephanie Make Up salon and maintaining income in a company. Various factors to obtain customer satisfaction, and in service quality is needed to obtain customer satisfaction. In this study describes the influence of customer satisfaction, on the demand for make up services at Kya Stephanie salon with the number of data collection techniques through the distribution of questionnaires to 40 respondents who arehave used MUA services as the population and sample in this study.The results of this study indicate that price on consumer demand itself has an influence but is not significant and Customer Satisfaction has a positive impact on the Consumer Demand variable but in testing the level of accuracy and significance of these two variables do not have an influence and are significant. While Social Media on Consumer Demand among MUA service users has an influence but is not significant. These results illustrate that the role of social media certainly has an influence on online content references that allow MUA and consumers themselves to share

Majalah Ilmiah BijakVol. 21(2)
Universitas Muhammadiyah Palu (ID)
Openalex Percentile: Top 61%
Consumer Perception and Purchasing Behavior
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.