Pengaruh Sikap Generasi Milenial dan Generasi Z terhadap Kecenderungan untuk Terus Menggunakan Teknologi Kecerdasan Buatan

This study aims to investigate the influence of millennials' and generation Z's attitudes on their intention to continue using artificial intelligence (AI) technology. Data was collected through a questionnaire distributed online to individuals working in various fields of work that use AI in their activities. A total of 140 questionnaires were returned, exceeding the minimum sample size requested. Data processing involved validity and reliability tests, classical assumption tests, and regression tests. The results showed that millennials tend to have a skeptical attitude towards AI capabilities, while generation Z is more open to the use of AI in various aspects of life. Regression analysis showed that a positive attitude towards AI significantly influences the intention to continue using the technology. The study also revealed that human happiness is more related to human aspects than the use of AI technology. As such, the findings provide valuable insights into the complexity of human interactions with AI and the implications for future technology adoption.

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Publication Details

Journal
EKONOMIKA45  Jurnal Ilmiah Manajemen Ekonomi Bisnis Kewirausahaan
Published
2024-12-17
DOI
https://doi.org/10.30640/ekonomika45.v12i1.3567
Citations
1
Primary Topic
Food Security and Socioeconomic Dynamics
Type
article
Field-Weighted Citation Impact
1.34
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article

Pengaruh Sikap Generasi Milenial dan Generasi Z terhadap Kecenderungan untuk Terus Menggunakan Teknologi Kecerdasan Buatan

Yoke Pribadi Kornarius, Agus Gunawan, Triningtyas Elisabeth Putri Gusti, Angela Caroline et al.
1 citations
EKONOMIKA45  Jurnal Ilmiah Manajemen Ekonomi Bisnis Kewirausahaan
Food Security and Socioeconomic Dynamics
1.34
article

Pengaruh Sikap Generasi Milenial dan Generasi Z terhadap Kecenderungan untuk Terus Menggunakan Teknologi Kecerdasan Buatan

Yoke Pribadi Kornarius, Agus Gunawan, Triningtyas Elisabeth Putri Gusti, Angela Caroline, Khemiko Khemiko
article en
1 citations

Abstract

This study aims to investigate the influence of millennials' and generation Z's attitudes on their intention to continue using artificial intelligence (AI) technology. Data was collected through a questionnaire distributed online to individuals working in various fields of work that use AI in their activities. A total of 140 questionnaires were returned, exceeding the minimum sample size requested. Data processing involved validity and reliability tests, classical assumption tests, and regression tests. The results showed that millennials tend to have a skeptical attitude towards AI capabilities, while generation Z is more open to the use of AI in various aspects of life. Regression analysis showed that a positive attitude towards AI significantly influences the intention to continue using the technology. The study also revealed that human happiness is more related to human aspects than the use of AI technology. As such, the findings provide valuable insights into the complexity of human interactions with AI and the implications for future technology adoption.

EKONOMIKA45  Jurnal Ilmiah Manajemen Ekonomi Bisnis KewirausahaanVol. 12(1)
Parahyangan Catholic University (ID)
Openalex Percentile: Top 11%
Food Security and Socioeconomic Dynamics
1.34
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