AI-driven Risk Assessment and Decision-making in Healthcare Applications Using Machine Learning: A Case Study on Customer Twitter Feeds

This study presents an AI-driven strategy for enhancing decision-making in healthcare applications by assessing and managing potential risks through the analysis of customer interactions on social media platforms, specifically Twitter. We propose the use of machine learning models to outperform traditional lexical approaches, addressing the complexities inherent in risk detection. Natural language processing methods are employed to efficiently process and analyze textual data, enabling healthcare institutions to make informed decisions about risk management. By leveraging customer feedback from the X platform, our approach aids in the development of effective healthcare programs by identifying and classifying risks. We create three specialized datasets for risk analysis, risk assessment, and hazard classification to optimize the training and deployment phases. In our case study, which focuses on tweets related to healthcare for US consumers, we find that over 50% of the sample identifies potential risks, with nearly 80% indicating medium levels of risk. Commonly identified risks include financial, operational, and strategic threats. The proposed methodology demonstrates an average accuracy of 82.66% in risk detection, identification, and assessment, confirming its effectiveness in supporting AI-driven decision-making in healthcare application development.