Exploring the Influence of Social Media on Omani Culture, Identity and its Impact on Youth Behavior

The purpose of this study was to comprehend how social media affects Omani youth and what that means for maintaining their nationality and identity. Expanding school curricula to highlight the importance of Omani culture, finding strategies for parents to support their children in preserving Omani identity and culture, and increasing public awareness of the risks connected with social media platforms were the objectives. The study employed a survey research methodology, gathering data via the administration of questionnaires. A representative sample of young Omani people was chosen using voluntary response samples and convenience sampling. Social network analysis and content analysis are examples of data analysis. A number of ethical factors were taken into account, including security, privacy, secrecy, data integrity, and informed permission. The results indicated that there were no statistically significant differences between the means of the data sets, indicating that the central tendency of the data sets was statistically similar. The research concluded that social media plays an important role in shaping cultural perceptions, identity formation, and behavioral patterns among Omani youth, and strategies should be developed to harness its positive aspects while mitigating its negative effects. The result tendency of the data sets was statistically similar, according to the results, which showed that there were no statistically significant discrepancies between the means of the data sets. According to the study's findings, social media has a significant impact on how Omani young perceives culture, construct identities, and behave. As a result, measures for maximizing social media's beneficial benefits while reducing its negative ones should be devised.