Membangun Kemandirian Ekonomi Siswa SMK melalui Unit Produksi Slipper Hotel Berorientasi Pasar

This community service program focuses on enhancing the operational capacity of the Slipper Hotel Production Unit at SMK PI Ambarrukmo 1 Sleman. The program addresses challenges such as limited equipment, low product diversification, and insufficient digital marketing skills among students and teachers. Through the integration of Teaching Factory (TeFa) and Project-Based Learning, the program provided training in production techniques, branding, and digital marketing. The results include the production of hotel-standard slippers using EVA foam, improved digital marketing skills, and a well-structured organizational system. Despite these achievements, challenges such as limited production tools and lack of product variety persist. Future plans include diversifying eco-friendly products and expanding partnerships with industry stakeholders. This initiative serves as a replicable model for vocational education entrepreneurship to reduce unemployment and support local economies.

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Publication Details

Journal
Dharma Jurnal Pengabdian Masyarakat
Published
2024-11-29
DOI
https://doi.org/10.31315/dlppm.v5i2.13929
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Membangun Kemandirian Ekonomi Siswa SMK melalui Unit Produksi Slipper Hotel Berorientasi Pasar

Keny Rahmawati
Dharma Jurnal Pengabdian Masyarakat
SMEs Development and Digital Marketing
article

Membangun Kemandirian Ekonomi Siswa SMK melalui Unit Produksi Slipper Hotel Berorientasi Pasar

Keny Rahmawati
article en

Abstract

This community service program focuses on enhancing the operational capacity of the Slipper Hotel Production Unit at SMK PI Ambarrukmo 1 Sleman. The program addresses challenges such as limited equipment, low product diversification, and insufficient digital marketing skills among students and teachers. Through the integration of Teaching Factory (TeFa) and Project-Based Learning, the program provided training in production techniques, branding, and digital marketing. The results include the production of hotel-standard slippers using EVA foam, improved digital marketing skills, and a well-structured organizational system. Despite these achievements, challenges such as limited production tools and lack of product variety persist. Future plans include diversifying eco-friendly products and expanding partnerships with industry stakeholders. This initiative serves as a replicable model for vocational education entrepreneurship to reduce unemployment and support local economies.

Dharma Jurnal Pengabdian MasyarakatVol. 5(2)
Universitas Pembangunan Nasional Veteran Yogyakarta (ID)
Openalex Percentile: Top 47%
SMEs Development and Digital Marketing
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Membangun Kemandirian Ekonomi Siswa SMK melalui Unit Produksi Slipper Hotel Berorientasi Pasar — Keny Rahmawati · Dharma Jurnal Pengabdian Masyarakat (2024) | TGRS Research Map | TGRS