A SCENARIO APPROACH TO THE INTEGRATION OF "STREET ART" INTO THE ARCHITECTURAL SPACE OF THE CITY

The possibilities of increasing the tourist attractiveness and updating the urban context due to the potential of "street art" are being explored. It is proposed to systematize the directions of street art based on the use of various means of functional impact on the urban environment. The analysis of the placement of existing objects of "street art" in the territory of Rostov-on-Don, taking into account various genres and directions, is carried out. For spatial unification of disparate "centers of creativity", a "scenario approach" is proposed to integrate street art objects into urban space with the organization of tourist routes based on the works of street art artists. The analysis of urban space from the point of view of the existing transit pedestrian spaces is carried out. Potential routes and communications are analyzed, as well as undeveloped spaces for their renovation, taking into account the possibilities of street art. An integral route is being formed-a scenario for street art objects within the historical city center, combining sections of the city with characteristic varieties of street art and potential work sites. A comprehensive plan-scheme of Rostov-on-Don territories is proposed for the potential development of street art, taking into account the scenario approach. The developed scheme can be used in the development of a master plan of the city and serve as a guide when choosing places for priority renovation with the disclosure of the potential of street art in the renewal and actualization of the architectural space of the city of Rostov-on-Don.