An Empirical Study on the Moderating Effect of Mentoring Satisfaction and Factors Enhancing Innovative Behavior for Prospective Entrepreneurs

This study empirically analyzed the moderating effect of mentoring satisfaction on the relationship between entrepreneurial support factors (entrepreneurial capability, market opportunity, item analysis, business model, and strategy) and innovative behavior. Pre- and post-survey data were collected from prospective entrepreneurs participating in the 2024 Idea Commercialization Support Program, and paired sample t-tests and regression analyses were conducted. The results revealed that item analysis had a positive impact on innovative behavior, with mentoring satisfaction strengthening this relationship (p=0.09). Conversely, mentoring satisfaction demonstrated a negative moderating effect on the relationship between the business model and innovative behavior (p<0.05). This study emphasizes the necessity of tailored mentoring program design and operation, providing both policy and academic implications for enhancing entrepreneurial innovative behavior. In particular, it contributes to understanding the complex mechanisms by which mentoring satisfaction moderates entrepreneurial actions and proposes practical directions for fostering a vibrant entrepreneurial ecosystem.