Barra de Barro, Restaurant-Bar. A unique experience of entrepreneurship

This paper is the description of an individual effort of administrative entrepreneurship. It is the story of the creation of a food service company in a medium-sized city in the state of Jalisco, Mexico. The Barra de Barro restaurant has its own history and Daniel, one of the co-authors of this work, is the owner and creator of the business. In the first part, the characteristics of food companies in Mexico are described in general terms and the main particularities that a business of its kind must experience in order to be commercially successful are presented after. This is a work that should be considered as a qualitative work in the area of social sciences and that uses as a method the life testimony in reference to a business’ owner and his entrepreneurship, Barra de Barro restaurant.