Invited Lecture: Shuo Zhou - Narrative-based Strategies for Health Cognitive and Behavioral Changes

On July 11, 2024, Associate Professor Zhou Shuo from Hong Kong Baptist University delivered the fourth lecture in the MHM2024 special lecture series, focusing on "Narrative-based Strategies for Health Cognitive and Behavioral Changes." The lecture, part of the 7th Medicine, Humanity, and Media International Conference, explored the application of narrative research in social psychology, emphasizing its impact on human cognition and behavior. Zhou articulated key concepts, theoretical frameworks, and empirical findings related to narratives, including the "transportation imagery model" and "empathy." The session concluded with interactive discussions, fostering an engaging learning environment among participants, and encouraging innovative research ideas in health communication.