Research on Public Trust in Bulk Food Supervision and Sampling Inspection from the Perspective of Network Public Opinion

From the perspective of online public opinion, this paper analyzes the trust of Chinese consumers in bulk food safety supervision and sampling inspection from the three dimensions of emotion, attitude and values.It finds that netizens are very concerned about the current situation of bulk food supervision and sampling inspection, and the high qualified rate of bulk food is difficult to translate into subjective security accordingly. Based on the analysis of the supervision and sampling inspection status of bulk food in China from 2016 to 2020 on Sina Weibo and Toutiao, a trust evaluation model of the qualified rate of the supervision and sampling inspection is constructed. It is believed that the netizens' attitude and trust of the supervision and sampling inspection is increasing year by year, while their feelings and values are low. It is mainly influenced by the supervision and sampling work itself, the public itself, media, social environment and background. In this regard, the corresponding suggestions are put forward.