Panel 5: Health Communication during Public Health Emergencies

Panel 5 of the 7th "Medicine, Humanities, and Media" International Academic Symposium focused on "Health Communication during Public Health Emergencies." Eight scholars presented diverse research on critical issues in health communication during public health crises. Key topics included public trust in food safety inspections, dengue fever prevention in border areas, media use and subjective well-being among college students during uncertain times, factors influencing COVID-19 prevention behaviors in the post-pandemic era, health communication in early 20th-century periodicals, family doctor services in community health centers, and agenda-setting in robot-assisted surgery discussions on social media. The presentations employed various methodologies, including big data analysis, surveys, interviews, and historical research. Discussions highlighted the multifaceted nature of health communication challenges, from risk perception and trust-building to the role of traditional and new media in disseminating health information. The panel underscored the importance of tailored communication strategies, the impact of emerging technologies on health perceptions, and the need for interdisciplinary approaches in addressing public health emergencies. These studies contribute valuable insights to both theoretical development and practical applications in health communication during crises.