Gendered patterns in eWOM seeking and sharing

Authors

Raffaele Filieri (ORCID: https://orcid.org/0000-0002-3534-8547)
Kristína Pompurová (ORCID: https://orcid.org/0000-0003-4721-9379)

Institutions

Audencia Business School (FR)
Matej Bel University (SK)

Publication Details

Journal: The Journal of Marketing Theory and Practice
Published: 2025-02-07
DOI: https://doi.org/10.1080/10696679.2025.2457695
Citations: 2
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 8.40

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article

Gendered patterns in eWOM seeking and sharing

Raffaele Filieri, Kristína Pompurová

Feb 7, 2025

2 citations

The Journal of Marketing Theory and Practice

Digital Marketing and Social Media

8.40

article

Gendered patterns in eWOM seeking and sharing

Raffaele Filieri, Kristína Pompurová

February 7, 2025article en

2 citations

Abstract

No abstract available for this paper.

The Journal of Marketing Theory and Practice

Audencia Business School (FR), Matej Bel University (SK)

Gender equality

Openalex Percentile: Top 4%

Digital Marketing and Social Media

8.40

DOI Source OpenAlex

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Gendered patterns in eWOM seeking and sharing — Raffaele Filieri, Kristína Pompurová · The Journal of Marketing Theory and Practice (2025) | TGRS Research Map | TGRS