Sacred or sacrificed placemaking: a contested fan pilgrimage site for rural tourism development

The concept of placemaking describes the transformation and development of a site directed by the local authorities. This longitudinal study examines the emergence of a fan pilgrimage site in rural Japan and the subsequent placemaking process to establish it as a popular culture tourism site. The study uncovers friction among stakeholders and backlash against the top-down placemaking approach from both residents and fans, whose attitudes are more critical and impactful than those of non-fan tourists towards making the place. The study contributes to a nuanced understanding of placemaking dynamics and complexity by drawing on a non-Western context and its particularities, highlighting that a longitudinal investigation provides in-depth insights into stakeholder conflicts and potentials.