Customers' Intention to Adopt Online Purchasing in UK Retail Banking

Technological advancements have significantly influenced global consumer behaviour, especially in online purchasing. This paradigm shift is evident in the UK retail banking sector through the swift adoption of digital business models. The study takes a dual approach to understanding key factors influencing the adoption of online purchasing of consumer banking products in the UK. The paper discusses preliminary findings from initial studies aimed at understanding what information UK retail banking consumers seek before purchasing online, and how banks can boost trust in online purchasing of financial products. An inductive thematic analysis revealed 7 key themes. The findings outline crucial areas of focus for the UK retail banking sector.