Economic Contributions of Urban Tourism in Promoting Sustainable Development in Nairobi City County, Kenya

Purpose: Nairobi, the vibrant capital of Kenya, stands as a significant urban center attracting tourists both locally and internationally. This research investigates the multifaceted role of urban tourism in promoting sustainable development within Nairobi City County's economy. It explores the intricate connections between tourism and sustainability, proposing strategies to mitigate adverse effects while enhancing the positive impacts of urban tourism, all aimed at nurturing a sustainable future for Nairobi. Methodology: This study utilized a qualitative approach to fulfill its exploratory objectives, incorporating semi-structured interviews, participant observation, informal discussions, and document analysis. Conducted in Nairobi City County, the research engaged 24 local urban stakeholders, revealing that the tourism sector creates numerous job opportunities, especially for informal vendors and small to medium enterprises. Main Findings: The findings indicate that urban tourism not only generates employment but also stimulates local investments, increases government revenue, and benefits community members. This contributes to a sustainable economic framework that supports the broader community. Implications: As the number of visitors grows, so does the demand for improved transportation and public amenities. This surge leads to enhanced urban infrastructure that serves both tourists and residents alike. Novelty: By effectively incorporating urban tourism into a sustainable development framework, Nairobi has the potential to secure immediate economic gains while building long-term resilience and preserving cultural heritage through strategic planning and collaboration.