Pelatihan Peningkatan Minat Berwirausaha dan Pemanfaatan Media Sosial untuk Mewujudkan Ekonomi Mandiri Bagi Para Ibu Rumah Tangga di Desa Jero Gunung Kecamatan Sakra Barat

This training aims to increase entrepreneurial interest and ability to utilize social media among housewives in Jero Gunung Village, West Sakra District, East Lombok. In today's digital era, social media has become an effective tool for promoting products and services, as well as expanding market reach. However, many housewives still lack understanding on how to utilize it optimally. This training activity consisted of educational sessions on the basics of entrepreneurship, marketing strategies, and the use of social media as a business platform. In addition, this training also provides assistance in planning and managing small businesses that have the potential to increase family income and realize an independent economy. The results of the training showed an increase in participants' knowledge and skills in entrepreneurship, as well as their increased confidence to start a new business or develop an existing one. Thus, this training is expected to have a positive impact on the family economy and community welfare in Jero Gunung Village.

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Publication Details

Journal
Jurnal Pelayanan Masyarakat
Published
2024-12-18
DOI
https://doi.org/10.62951/jpm.v1i4.932
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Pelatihan Peningkatan Minat Berwirausaha dan Pemanfaatan Media Sosial untuk Mewujudkan Ekonomi Mandiri Bagi Para Ibu Rumah Tangga di Desa Jero Gunung Kecamatan Sakra Barat

Hartiani Hartiani, Intan Mawaddah, Misran Wahyudi, yuli ana et al.
Jurnal Pelayanan Masyarakat
SMEs Development and Digital Marketing
article

Pelatihan Peningkatan Minat Berwirausaha dan Pemanfaatan Media Sosial untuk Mewujudkan Ekonomi Mandiri Bagi Para Ibu Rumah Tangga di Desa Jero Gunung Kecamatan Sakra Barat

Hartiani Hartiani, Intan Mawaddah, Misran Wahyudi, yuli ana, Syahruddin Syahruddin, M. Qoshid Al Hadi, Imam Rosyadi, Siska Endah Wahyu Anggraeni, Siti Sofa Marwati, Zainurrofik Zainurrofik, Sahinun Sahinun, Diar Miswatul Azizah
article en

Abstract

This training aims to increase entrepreneurial interest and ability to utilize social media among housewives in Jero Gunung Village, West Sakra District, East Lombok. In today's digital era, social media has become an effective tool for promoting products and services, as well as expanding market reach. However, many housewives still lack understanding on how to utilize it optimally. This training activity consisted of educational sessions on the basics of entrepreneurship, marketing strategies, and the use of social media as a business platform. In addition, this training also provides assistance in planning and managing small businesses that have the potential to increase family income and realize an independent economy. The results of the training showed an increase in participants' knowledge and skills in entrepreneurship, as well as their increased confidence to start a new business or develop an existing one. Thus, this training is expected to have a positive impact on the family economy and community welfare in Jero Gunung Village.

Jurnal Pelayanan MasyarakatVol. 1(4)
Universitas Muhammadiyah Semarang (ID)
Openalex Percentile: Top 47%
SMEs Development and Digital Marketing
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