The effect of specific and rotating health warnings on smoking risk perception and quitting intentions: Evidence from China

This study demonstrates that rotating health risk text on cigarette packaging offers comprehensive advantages in enhancing health risk perceptions. However, its effects on intentions to quit smoking are similar to those of non-rotating reproductive health risk warnings. These findings suggest that in contexts where implementing rotating warnings is challenging, non-rotating, specific health risk messages can serve as a feasible alternative to support the effective implementation of tobacco health warning policies.