Dealers Opinion on Customer Preference Towards Tiles

This research paper focuses on understanding dealers' opinions regarding customer preferences for a specific tile brand. The study aims to explore dealers' perspectives on the factors that influence customers' decisions to choose particular brand over competitors, assess customer satisfaction based on dealer feedback, identify common complaints or issues raised by customers, and gather dealers' suggestions for potential improvements or innovations based on customer input. To analyze the data, the average mean ranking is used, followed by regression analysis to examine the relationship between overall customer satisfaction and dealer satisfaction and again another regression analysis is conducted to explore the link between customer satisfaction and dealers' willingness to continue their partnership with the brand. A questionnaire was distributed to 168 dealers of different tile brands at Chennai to gather insights into customer preferences for the tile brand. It was found that quality and durability are the most important factors influencing customers' decisions to purchase tiles. Customers are highly satisfied with the durability of the tiles; however, some customers have expressed complaints regarding the installation process. They have suggested that they would like to continue receiving high-quality tiles in the future also. Key Words: Dealer opinions, Customer preferences, Quality, Durability, Customer satisfaction, Dealer satisfaction