Sustainable innovation practices: a single case study in a wine SME

Purpose Sustainable innovation began to be addressed in academic circles in the early 2000s. However, there is still a gap in the adoption of innovative sustainable practices in small and medium-sized enterprises (SMEs) context. Therefore, this study aims to identify the specific challenges and benefits that SMEs face when adopting innovative sustainable practices. Design/methodology/approach To fulfil this objective, a qualitative methodology was used, specifically a single case study in a wine SME. For data collection, the interview, based on the informal conversation method, was carried out personally with the firm’s entrepreneur-manager. Findings From the content analysis, the empirical evidence shows that by integrating sustainable innovation into their operations, SMEs can contribute to reducing their environmental impact and promoting sustainability at a local and global level. Practical implications This empirical study shows that SMEs do not face unique challenges, such as responding to the limited resources they have and competitive pressures, with the use of innovative sustainable practices in their operations being one of the most promising responses. Originality/value This study is innovative because it shows the importance of SMEs recognising and integrating social responsibility associated with environmental awareness into their business strategies and that innovation is an essential requirement for implementing sustainable practices. A framework about sustainable innovation practices within SME is also proposed.