Building Local Economic Resilience Through Local Wisdom-Based Tourism Village Development In Pantai Labu Regency

Objective: This study aims to develop a sustainable tourism village model based on local wisdom in Pantai Labu Regency to enhance local economic resilience. It focuses on integrating innovation and information technology to create a strategic prototype. The research evaluates its long-term effectiveness, identifies supporting and inhibiting factors, and ensures the model can be replicated in other villages with similar characteristics. Results and Discussion: Using qualitative methods, including the Business Model Canvas, SWOT Analysis, and Blue Ocean Strategy, this study develops a comprehensive tourism village model. Findings indicate that integrating information and communication technology (ICT) enhances tourism promotion, while community resilience is strengthened through diversified income sources and contingency plans. The model contributes positively to the community's economic, socio-cultural, and environmental sustainability. It also provides a robust framework for balancing tourism growth with the preservation of cultural and natural assets. Research Implications: The model serves as a blueprint for sustainable tourism village development, emphasizing local wisdom and ICT. Policymakers and stakeholders can adopt this approach to replicate the model in other villages, ensuring economic growth and community well-being. Critical considerations include tailoring the model to local conditions and enhancing ICT infrastructure. Originality/Value: This study offers a novel approach by integrating local wisdom and ICT into a tourism village model, addressing both economic resilience and sustainable development. It provides valuable insights for regions seeking to replicate or adapt the model, contributing to the long-term viability of cultural heritage and natural resources.