Transforming Museum Experiences. Spatial Narratives in the “Miklós Bánffy” Museum Exhibition Design

This article explores how narrative curation creates immersive and engaging experiences using technology and emotional engagement to guide visitors through structured, impactful stories. The design project is the medium that translates the narrative into physical space. The case study focuses on the “Miklos Banffy” Museum in Bonțida, where employing the story into the space is crucial in creating a captivating and educational museum experience. The exhibition at the “Miklos Banffy” Museum exemplifies how storytelling elements can be effectively employed to convey complex narratives. The fragmented narrative structure and multimedia integration create a multidimensional experience that encourages visitors to engage with Banffy’s life in a thematic, non-linear manner. Analyzing the exhibition design process, the article investigates how a well-structured story can add value to the displayed objects. The paper discusses design techniques and technologies used to integrate storytelling into the museum presentation without diluting the historical essence of the artifacts.