Why do people resist AI-based autonomous cars?: Analyzing the impact of the risk perception paradigm and conditional value on public acceptance of autonomous vehicles

This study examines the factors that lead to the acceptance of AI-based autonomous vehicles. Despite the considerable importance of AI-based autonomous vehicles there has been a lack of analysis based on theoretical models and analysis that considers contextual conditions. The survey was conducted between July 8 and 17, 2019. In order to increase the representativeness of the sample, a quota sampling method was adopted, based on considering gender and region. The sample size of this survey is 2,000 people. According to the response statistics, 26,231 people requested the survey, 3,973 people participated in the survey, and 2,000 people completed the survey. We adopted regression and moderation analysis as main statistical analysis methods. In modeling, we set up the variable from risk perception paradigm as independent variable and the conditional value as moderating variable in explaining the acceptance of AI-based autonomous vehicles. For this work, the analysis was conducted in two stages. Initially, a regression analysis was performed to determine the impact of the risk perception paradigm and conditional value on the acceptance of autonomous vehicles. Secondly, a moderation analysis was conducted to determine whether the perception of self-driving taxis moderates the relationship between the risk perception paradigm and the acceptance of autonomous vehicle. The study revealed that the acceptance of autonomous vehicles is influenced by a number of factors, including knowledge, image, conditional value, and perceived risks. Additionally, the relationship with perceived benefits, image and autonomous vehicle is moderated by conditional value.