Development of the Uskudar social norm scale in the social media age: Validity, Reliability studies and psychometric analysis

Nowadays, it is observed that digital life around the world is causing a transformation of social norms. The aim of this study is to develop a valid and reliable social norm scale in the self-rating type and to examine its psychometric properties in the social media age. Data was collected from 620 people from across Türkiye on a voluntary basis. As a result of the studies, the 28-item and 5-dimensional Uskudar Social Norm Scale (USNORM) was developed. The dimensions of the scale were named as “Lack of guilt and regret”, “No remorse”, “Emotional instability”, “Insensitivity to legal problems”, “Crime tendency”. The scale explained 51.72% of the total variance. The Cronbach Alpha value of the scale was found to be .89. In the confirmatory factor analysis study, goodness of fit values was found to be within the acceptable range. Some of the conclusions obtained through psychometric analysis are as follows: (a) The social norm perception level of those who use social media for 4 hours or more a day was found to be the lowest, (b) As the frequency of opening live chat on social media increases, the social norm perception level decreases, (c) The social norm perception level of those who stated that they ended their relationships after fighting on social media was low and was observed in the medium-strong impact area. The valid and reliable scale developed in this research will provide concrete data to the literature.