Creation of Brand Value from the Employee’s Perspective:

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Publication Details

Journal
Japan Marketing Review
Published
2025-02-06
DOI
https://doi.org/10.7222/marketingreview.2025.007
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Creation of Brand Value from the Employee’s Perspective:

Tsukasa Tanaka
Japan Marketing Review
Consumer Behavior in Brand Consumption and Identification
article

Creation of Brand Value from the Employee’s Perspective:

Tsukasa Tanaka
article en

Abstract

No abstract available for this paper.
Japan Marketing ReviewVol. 6(1)
Waseda University (JP)
Openalex Percentile: Top 98%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Creation of Brand Value from the Employee’s Perspective: — Tsukasa Tanaka · Japan Marketing Review (2025) | TGRS Research Map | TGRS