Value Perception in a Business Project

Context: Innovation has assumed an increasingly important role within organizations. Companies must remain innovative to stay competitive. Purpose: This paper seeks to understand how an entrepreneurial accelerator program impacts company strategy and how it develops intrapreneurship. Methodology: For this, besides a bibliographical study on the topics open innovation; entrepreneurship and intrapreneurship; strategy; startup and corporate accelerators, a questionnaire was applied, answered by six members of the top management of the company Souza Cruz, in which this study was conducted in its corporate accelerator program, Transforma Souza Cruz. Findings/value: It was possible to analyze, from the perspective of a company's top management, what the reasons are for developing an entrepreneurship acceleration program in a traditional company like the one analyzed, and how this affects the company's strategy, as well as to understand whether it develops concepts such as intrapreneurship in the company. Practical Implications: The practical impacts were the improvement of communication within the organization and the implementation of a culture of innovation, the development and strengthening of the concept of intrapreneurship. The program was considered a success within the organization and another acceleration opportunity is planned, proving that the company identified added value in the initiative. Research limitations: Obtain more information about the lessons learned from the processes and understand the improvements that could be made, in the opinion of the interviewees. Quantitative results on the success rate of the implementation of the proposals were not analyzed, since the program was not yet finalized.