Exploring the Role of Digital Technologies in Enhancing Supply Chain Efficiency: A Case Study of E-Commerce Companies

This study examines the role of digital technologies in improving supply chain efficiency in e-commerce companies. It investigates how technologies such as AI, IoT, blockchain, and big data analytics optimize logistics, inventory, and order fulfillment. The study shows that these technologies enhance operational performance, reduce costs, and improve customer satisfaction by increasing supply chain transparency and enabling real-time tracking. The qualitative method is used in the research. The data is collected through the application of interviews, focus groups and document analysis and the results are presented in the form of prominent themes. The findings reveal that digital technologies like AI, IoT, automation, and blockchain, have greatly improved supply chain effectiveness in e-commerce companies. These technologies resulted in advancements like cost reduction, satisfaction of customers and delivery speed.