Financial Empowerment of Asian Women Through Payment Apps

The aim of the study is to investigate the factors that contribute to adoption of digital payment by Asian women leading to financial empowerment. The participants for the study Asian women from varied age groups, income levels, education and geographical region namely India, Nepal and China. The data was collected through a structured questionnaire and 201 valid responses were received with were analyzed using UTAUT model. The results showed that performance expectancy related to app performance, effort expectancy related to user friendliness of app, social influence related to peer influence and facilitating conditions relating to infrastructure contributed to the usage behavior and financial empowerment. The research will have important implications for app developers by making the apps more inclusive through design and interface, add more features which encourage independence and empowerment and provide greater access to financial services.