INFLUENCE OF PRODUCT QUALITY OF RICE ON COSTUMER SATISFACTION THROUGH PRICE (Case Study in Lahomea Village, Maliana Post-Administrative, Municipality Bobonaro)

This research aimed to find out and analyze the product quality of rice and its effect on consumer satisfaction through price. A quantitative correlation method was used to analyze the data for this study. The population in this research is 6.293 people, and the sampling method used by the researcher to take the sample is purposive sampling with a formula of Slovin for 100 people. Methods used to collect data include observation, questionnaire, and literature study. The result shows that the product’s quality has a positive and significant influence on the price, the Price variable has a positive and significant influence on the consumer satisfaction variable, and the quality of the product has a positive and significant influence on the consumer satisfaction. Price is considered a mediation variable that positively and significantly influences the product quality variable for consumer satisfaction in the village of Lahomea. Maliana Administrative Post, Bobonaro Municipality.