Modern models of innovative management of bakery enterprises

The article explores the latest approaches to the organization and optimization of the management of enterprises in the industry, aimed at increasing their competitiveness and sustainability in the context of global economic and technological changes. The authors emphasize that the bakery industry is one of the essential parts of the country’s food security system. Therefore, its development requires innovative approaches that consider both production specifics and market environment trends. One of the key aspects of the article is the analysis of the need to introduce modern digital technologies capable of transforming all stages of enterprise management – from the procurement of raw materials and planning of production processes to the sale of finished products and marketing activities. The authors justify that modern management models should be based on adaptability, flexibility, and orientation to consumer needs. The article emphasizes that the bakery industry faces several challenges: remarkably increasing competition, changes in consumer preferences, globalization of markets, and increased environmental requirements. In this context, innovations play an important role in developing new product types, improving quality, reducing production costs, and complying with sustainable development standards. As a result of the study, the authors propose a comprehensive model of innovation management, which includes five key components: technological, responsible for the implementation of modern production technologies; personnel, focused on improving employee skills; marketing, which ensures the adaptation of products to market needs; logistics, aimed at optimizing supplies and distribution; and environmental, which guarantees compliance with the requirements of sustainable development. The proposed model allows for solving such strategic tasks as increasing the efficiency of production processes, optimizing costs, increasing income, and increasing consumer satisfaction. Particular attention is paid to the fact that the successful implementation of innovation strategies depends on the harmonious interaction of all components of the model and a systematic approach to their implementation. Keywords: innovation management, bakery industry, digital technologies, production automation, sustainable development, competitiveness, adaptability, cost optimization, innovative models, resource management.