Impact of Artistic Expression on the Development of Entrepreneurial Skills in Secondary Education

This article analyzes the impact of artistic expression on the development of entrepreneurial skills in high school students through an investigation comparing two groups, experimental and control group, in the development of an entrepreneurship project, in which students could incorporate artistic expression tools for the development and design of their business plan. Through a qualitative and quantitative analysis of the scores obtained from different perspectives (Idea, Design, Presentation, Feasibility and Rating), significant differences have been observed in different parameters between the groups. The results show how the use of artistic expression favors key competencies such as critical thinking, creativity and problem solving, reflected in better ratings in aspects such as feasibility and presentation of the project. The study, carried out over three academic years, shows how the academic grades obtained are slightly higher in the experimental groups than in the control groups. As an analysis methodology, statistical tests such as Student’s t-test and Mann-Whitney U-test as well as an ANOVA analysis have been carried out to reflect the significant differences between the different parameters. The main conclusion is that the incorporation of artistic expression in entrepreneurship education not only enriches the learning process, but also enhances entrepreneurial skills.