Linguistic Analysis of the Chinese Network Neologisms “Xiaohaige”

New words on the Internet are closely related to social development, reflecting the changes of the times and the psychology of the masses. This paper is mainly guided by the metaphor theory of cognitive linguistics, and takes the new Internet word “Xiaohaige” derived from social hot spots as the main research content. The paper first uses the semantic component analysis method to obtain the distinguishing features between the new Internet words “Xiaohaige”, “Xiaohai” and “Ge”, and then obtains the grammatical and pragmatic differences between the three through syntactic analysis and context. The study found that “Xiaohai” and “Ge” will have semantic conflicts, but the two can be cleverly combined and form new meanings in the conflict, thus launching a metaphor analysis from a cognitive perspective.