Experiences and Lessons Learned from the Measles-Rubella Vaccination Campaign 2023 Implemented in Private Schools of Kolkata

With one of every four students not getting the vaccine in the school campaign, the progress toward MR elimination will halt. The main reasons for poor performance were deficient coordination between the health and education department, lack of ownership by schools, and low visibility of the campaign. Observations from this study highlight the need for effective planning, better advocacy, judicious use of communication strategy, and school-led promotion of vaccination.