A STUDY OF CULTURAL ADOPTION OF MINIATURE PAINTINGS IN AIR INDIA PUBLICITY POSTERS

To study the cultural factors, appealing elements and themes of Indian miniature painting used in different commercial advertising posters of Air India. This objective will be achieved by qualitative analysis of some posters used in advertising campaigns by Air India company ever since from its establishment, in which artist uses Indian miniature paintings as reference to communicate and influence people both nationally and internationally. By medium of this paper it will be easier to make people aware about the cultural and artistic importance of Indian miniature painting and how it helped Air India to connect with people worldwide.