The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence
The findings from the present study indicated that rural tourism entrepreneurs' hometown identity can shape entrepreneurial persistence through numerous means. Authorities should emphasize the cultivation of a strong hometown identity among entrepreneurs when formulating and implementing destination-related policies to ensure the sustainable development of rural tourism.
Authors
- Xiang Fu-hua
Institutions
- Zhejiang University (CN)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-02-05
- DOI
- https://doi.org/10.3389/fpsyg.2025.1513420
- Citations
- 2
- Primary Topic
- Entrepreneurship Studies and Influences
- Type
- article
- Field-Weighted Citation Impact
- 5.52