THE ROLE OF ARTIFICIAL INTELLIGENCE IN MODERN MARKETING / ԱՐՀԵՍՏԱԿԱՆ ԲԱՆԱԿԱՆՈՒԹՅԱՆ ԴԵՐԸ ԺԱՄԱՆԱԿԱԿԻՑ ՄԱՐՔԵԹԻՆԳՈՒՄ

The topic "Artificial Intelligence in Modern Marketing" is highly relevant and crucial in today's rapidly evolving market landscape. Intense competition necessitates marketing professionals to continuously make precise and informed decisions to maintain a robust and sustainable presence. This research aims to conduct a thorough analysis of the utilization of artificial intelligence in contemporary marketing, offering valuable insights into how companies can leverage it effectively to accomplish their marketing objectives. Various research methodologies were employed, including theoretical research, scientific abstraction, and comparative analysis. Through these approaches, the study aims to provide both theoretical insights and practical recommendations on how companies can enhance their marketing strategies using artificial intelligence, leading to greater success. The findings and recommendations derived from this study hold significance for marketing professionals, as well as industry researchers, by shedding light on the myriad ways artificial intelligence can enhance marketing strategies and drive business goals forward.