Management’s Influence on Digital Transformation and Enhancing Workforce Professional Growth

Introduction: In modern society, digital literacy and competencies are gaining dominant importance, significantly impacting economic growth, professional activity, and the competitiveness of companies. The article discusses the role of management in the context of the digital transformation of the economy and highlights the obstacles hindering the implementation of HR Tech technologies. Objectives: The study aims to identify marketing and management development specifics in the digital economy. Methods: A combination of theoretical and empirical methods was used to solve the tasks set, including analysis, synthesis, theoretical modelling, and generalisation of materials presented in scientific literature and specialised databases on the researched problem. Results: The advantages of automating learning processes are demonstrated, and the role of the personnel development manager in this context is examined. The role of the Training and Development (T&D) manager, responsible for continuous employee training and developing their professional skills and knowledge, is described. This, in turn, contributes to the organisation’s achievement of set goals and more effective utilisation of employee potential. The manager of the digital era plans training manages the budget, selects suitable courses and programmes, evaluates employee professional development, develops tools for automating training, builds a talent pool, and regulates processes in human capital resource management. Conclusions: Thus, it is important to note that modern technologies play a vital role in effectively managing human resources, and their use is becoming an integral part of a successful business. In modern society, digital literacy and competencies are gaining dominant importance, significantly impacting economic growth, professional activity, and the competitiveness of companies.