The Impact of Social Media Marketing on Customer Behavior

Social media is used by billions of people around the world and has quickly become one of the defining technologies of our time. Social media marketing has become one of the increasingly important aspects of customer behavior. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing potential customers. The impact of social media marketing on customer behavior is a topic of paramount importance in today's digital age. This article aims to shed light on the ways in which social media marketing shapes customer behavior, providing valuable insights for businesses and marketers. The purpose of this article is to focus on where to believe the future of social media when considering customer behavior.

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Publication Details

Journal
Damak Campus Journal
Published
2024-12-31
DOI
https://doi.org/10.3126/dcj.v13i1.74549
Primary Topic
Digital Marketing and Social Media
Type
article
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article

The Impact of Social Media Marketing on Customer Behavior

Netra Bahadur Budhathoki
Damak Campus Journal
Digital Marketing and Social Media
article

The Impact of Social Media Marketing on Customer Behavior

Netra Bahadur Budhathoki
article en

Abstract

Social media is used by billions of people around the world and has quickly become one of the defining technologies of our time. Social media marketing has become one of the increasingly important aspects of customer behavior. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing potential customers. The impact of social media marketing on customer behavior is a topic of paramount importance in today's digital age. This article aims to shed light on the ways in which social media marketing shapes customer behavior, providing valuable insights for businesses and marketers. The purpose of this article is to focus on where to believe the future of social media when considering customer behavior.

Damak Campus JournalVol. 13(1)
Multiple Myeloma Research Foundation (US)
Openalex Percentile: Top 56%
Digital Marketing and Social Media
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