An Empirical Study on How the Development of Digital Economy Affects the Value Realization of Ecological Products

Empowering the value realization of ecological products with a digital economy is an important path for achieving the transformation of “two mountains” and the construction of ecological civilization. Based on the panel data of 30 provinces in China from 2011 to 2022, a fixed-effects model was used to empirically test the impact, heterogeneity and mechanism of the effects of the digital economy on the value realization of ecological products. This analysis revealed three key findings. (1) The digital economy has a significant driving effect on improving the ability to realize the value of ecological products, and this effect is still applicable in a variety of robustness tests such as shrinking the years, replacing explanatory variables, and endogeneity tests. (2) The rise of the digital economy affects the value realization of ecological products to different degrees in different regions, especially in the eastern region, while the effect in the central region is not obvious. (3) The analysis of mechanistic variables indicated that the digital economy has an impact on the value realization of ecological products through the development of green finance and government revenue. Therefore, the government should design differentiated and multi-level support policies for the realization of ecological product value according to the heterogeneity of natural resources, ecological potential and the levels of digital economy development in different regions, and it should strengthen the control of non-environmental protection behaviors of the enterprises. Enterprises should accelerate the digital transformation of the entire production, distribution, circulation and consumption chain of ecological products, and actively develop financial products and services that meet the characteristics and needs of ecological products.