The technological factors of Generative AI technology adoption and its impact on Supply Chain Resilience in Jordanian SMEs

The aim of this study is to investigate the technological factors of the adoption of generative AI technology and its impact on Supply Chain resilience in small and medium enterprises (SMEs) in Jordan.This study also aimed at examining the impact of adopting generative AI technology in the Technology Organization Environment Framework (TOE) framework.In order to achieve these objectives, a questionnaire of 20 items was developed and distributed to the study sample made up of managers or owners of SMEs.225 valid questionnaires were obtained for analysis.The results of the analysis revealed an acceptance of all hypotheses.Further, technological factors had a positive effect on G-AI technology adoption.In addition, adopting G-AI technology helps enhance the level of supply chain resilience.This study had a set of theoretical and practical implications that would improve the level of adoption of G-AI technology and enhance supply chain management practices.