Globalization and Architecture: Urban Homogenization and Challenges for Unprotected Heritage. The Case of Postmodern Buildings with Complex Geometric Shapes in the Ensanche of San Sebastián

Globalization has profoundly impacted architecture by promoting urban homogenization, where global styles and materials overshadow local character. This shift prioritizes standardized functionality and energy efficiency over cultural identity, erasing regional architectural distinctiveness. In historical urban centers, globalization-driven interventions—such as ventilated facades or external thermal insulation systems (ETISs)—often simplify original compositions and alter building materiality, texture, and color. The Ensanche of San Sebastián serves as a case study highlighting this issue. Despite its architectural richness, which includes neoclassical and modernist buildings primarily constructed with sandstone from the Igeldo quarry, unprotected buildings are at risk of unsympathetic renovations. Such changes can distort the identity of what is considered “everyday heritage”, encompassing the residential buildings and public spaces that shape the collective memory of cities. This study presents a replicable methodology for assessing the vulnerability of buildings to facade interventions. By utilizing tools like digital twins, point cloud modeling, and typological analysis, the research establishes criteria for interventions aimed at preserving architectural values. It emphasizes the importance of collaborative efforts with urban planning authorities and public awareness campaigns to safeguard heritage. Ultimately, protecting architectural identity requires balancing the goals of energy efficiency with cultural preservation. This approach ensures that urban landscapes maintain their historical and social significance amidst globalization pressures.