Visual insights into personalizing women's running shoes: A consumer psychology perspective
This study sheds light on the cognitive dimensions of color preferences among Chinese women regarding sports shoes. Understanding these preferences enables designers and manufacturers to address the psychological needs of this demographic, enhancing personalization and our grasp of color psychology's role in design.
Authors
- Jun Yao (ORCID: https://orcid.org/0000-0002-7510-5101)
- Xiaoyu Zhao (ORCID: https://orcid.org/0000-0002-1394-7194)
- H. B. Hu (ORCID: https://orcid.org/0009-0002-4760-885X)
- Jie Zhang (ORCID: https://orcid.org/0000-0002-1985-5485)
Institutions
- Xuzhou University of Technology (CN)
- China University of Mining and Technology (CN)
- Xuzhou Construction Machinery Group (China) (CN)
Publication Details
- Journal
- Acta Psychologica
- Published
- 2025-02-05
- DOI
- https://doi.org/10.1016/j.actpsy.2025.104767
- Primary Topic
- Color perception and design
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- China University of Mining and Technology
- National University's Basic Research Foundation of China