Intelligent E-Commerce Marketing System Based on Mobile Multi Agent

Currently, research on intelligent mobile agents in the field of e-commerce is mostly still in the theoretical and mathematical argumentation stage, while actual research and system development are still in the initial stage, and there are also problems such as low information acquisition efficiency. This article proposes a design approach for an Agent based e-commerce intelligent agent by addressing the shortcomings of existing research on the application of intelligent mobile agents in e-commerce. It aims to provide users and merchants with more convenient services, reduce the burden of network bandwidth, improve information retrieval speed. In the comparison of customer returns before and after the adoption of a mobile Multi Agent intelligent e-commerce marketing system, the data collection time is one month, and the maximum return before the adoption can reach 49 orders. After adoption, the maximum return quantity is 10 orders, and sometimes the return quantity is 0. This article helps to improve the level of e-commerce transaction management.