THE EFFECT OF SOCIODEMOGRAPHIC, LABOUR, AND ORGANIZATIONAL FACTORS ON EMOTIONAL INTELLIGENCE, INTERNAL MARKETING, JOB SATISFACTION AND LIFE SATISFACTION OF PROFESSIONALS IN PORTUGAL

Purpose: The aim is to assess whether sociodemographic, labour, and organizational characteristics present differences in the average values of emotional intelligence, internal marketing, commitment, work determinants, performance, loyalty, job satisfaction and life satisfaction of employees’ active professionals in Portugal. Theoretical Framework: Recent literature has reported that Emotional intelligence is a topic that arouses a lot of interest, especially in organizations, as it allows individuals to manage their own emotions and, in turn, a better understanding of the emotions of others, which provides more stable interpersonal relationships both with peers and with others hierarchical superiors. Thus, there is still much to investigate and learn about organizations with human resources equipped with emotional intelligence are therefore more likely to achieve the desired productivity and success and their employees, in turn, have more satisfaction performing the functions assigned to them. Design/Methodology/Approach: We carried out an inferential quantitative analysis on a sample of professionals working in Portugal (n=1310), to find out whether their sociodemographic, professional, and organizational characteristics present differences in the average values of emotional intelligence, internal marketing, commitment, work determinants, performance, leadership, job satisfaction and life satisfaction of active professionals in Portugal. Findings: The results obtained reveal that professionals working in Portugal are moderately satisfied and their average levels of satisfaction present most sociodemographic, professional, and organizational characteristics, for the dimensions of internal marketing, emotional intelligence, performance, loyalty, commitment, satisfaction with life and job satisfaction, statistically significant differences in the average values of their satisfaction. Research, Practical & Social implications: At the organizational level, in the same way that an external customer needs positive experiences to be considered by the organization, a professional has to feel valued to perform their tasks successfully. Therefore, organizations must promote their internal marketing strategies by enhancing the recognition of their professionals. Originality/Value: The study demonstrates that Portuguese organizations must also invest in the implementation and development of internal marketing, valuing and recognizing their professionals, in order to strengthen organizational sustainability.