TRANSFORMING CUSTOMER ENGAGEMENT WITH AI-POWERED CONVERSATIONAL WEBSITES

The integration of conversational AI in website interactions marks a revolutionary transformation in customer engagement and digital experience.This technological advancement enables websites to comprehend and respond to user queries through natural language processing, fundamentally changing how users interact with digital platforms.Through Large Language Models and generative AI, these systems create

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Publication Details

Journal
INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY
Published
2025-02-05
DOI
https://doi.org/10.34218/ijcet_16_01_138
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

TRANSFORMING CUSTOMER ENGAGEMENT WITH AI-POWERED CONVERSATIONAL WEBSITES

Venkata Narasimha Sagar Gandha
INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY
Digital Marketing and Social Media
article

TRANSFORMING CUSTOMER ENGAGEMENT WITH AI-POWERED CONVERSATIONAL WEBSITES

Venkata Narasimha Sagar Gandha
article en

Abstract

The integration of conversational AI in website interactions marks a revolutionary transformation in customer engagement and digital experience.This technological advancement enables websites to comprehend and respond to user queries through natural language processing, fundamentally changing how users interact with digital platforms.Through Large Language Models and generative AI, these systems create

INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGYVol. 16(1)
Openalex Percentile: Top 97%
Digital Marketing and Social Media
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TRANSFORMING CUSTOMER ENGAGEMENT WITH AI-POWERED CONVERSATIONAL WEBSITES — Venkata Narasimha Sagar Gandha · INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY (2025) | TGRS Research Map | TGRS