A strategic approach to the development of sustainable rural tourism using the A’WOT–TOWS method: an example from the hydroelectric power plant (HPP) in Turkey

Abstract This article critically examines the use of land in the development of hydroelectric power plants (HPPs) and provides actionable recommendations for establishing tourism destinations. The study assesses the impacts of these facilities on regional tourism and recreational areas, identifying key factors and motivations driving the region’s utilization for tourism activities. These insights were derived from comprehensive surveys and interviews with both visitors and local residents. The study employs hybrid methodologies, including A’WOT and TOWS analyses, to develop strategies that capitalize on regional strengths, address weaknesses, exploit opportunities, and mitigate potential threats. The outcomes of these methodologies provide a framework for sustainable development by integrating adaptation and conservation strategies to minimize damage in regions impacted by HPPs. The findings underscore the importance of balancing energy production with the promotion of sustainable tourism for local economic development. This research offers valuable recommendations for Turkey and other countries undergoing similar planning processes, emphasizing the role of HPPs in fostering eco-friendly tourism destinations.