Towards sustainable livelihoods: A study of the contributions and challenges in tourism handicraft trade in Ghana

This study explores the dynamics of tourism handicraft trade in Ghana, shedding light on the contributions and challenges faced by individuals engaged in this economic activity. Drawing on the Sustainable Livelihood Framework and Principles of Pro-Poor Tourism, this study investigates how tourism handicraft trade serves as a multidimensional source of livelihood, impacting social, economic, and physical capital. Employing a qualitative research approach, this study collected data from 22 tourism handicraft traders in Cape Coast, Ghana, through in-depth interviews. This study reveals the transformative role of handicraft trade in advancing economic and educational opportunities and underscores tangible assets and financial resources as pivotal for sustainability. By embracing Pro-Poor Tourism principles, handicraft trade has emerged as an essential means of poverty reduction, livelihood improvement, and sustainable development, fostering social networks and cultural exchanges. However, persistent financial challenges necessitate external support, especially during off-seasons, financial stress, and increased costs. The study concludes with an emphasis on consistent stakeholders’ support, highlighting the need to navigate financial constraints and seasonal fluctuations to ensure the long-term sustainability of handicraft trade and livelihood support in the Cape Coast Metropolis and Ghana.