Sosialisasi Penggunaan Teknologi Digital dalam Memasarkan UMKM di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah

Socialization of the use of digital technology in marketing MSMEs aims to help MSME actors increase competitiveness and expand market reach. Through this socialization, the community is taught about understanding digital technology in facing the era of globalization and inspiring MSME actors to be more innovative in creating products and marketing strategies. After Simaninggir Village participated in the socialization of the use of digital technology, it is hoped that the community will be able to increase online marketing through social media such as Facebook, Instagram, WhatsApp, and TikTok which are often used every day.

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Publication Details

Journal
Trending Jurnal Manajemen dan Ekonomi
Published
2024-12-24
DOI
https://doi.org/10.30640/trending.v2i1.3627
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Sosialisasi Penggunaan Teknologi Digital dalam Memasarkan UMKM di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah

Donny Salsabila Daulay, Adinda Elisabet
Trending Jurnal Manajemen dan Ekonomi
SMEs Development and Digital Marketing
article

Sosialisasi Penggunaan Teknologi Digital dalam Memasarkan UMKM di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah

Donny Salsabila Daulay, Adinda Elisabet
article en

Abstract

Socialization of the use of digital technology in marketing MSMEs aims to help MSME actors increase competitiveness and expand market reach. Through this socialization, the community is taught about understanding digital technology in facing the era of globalization and inspiring MSME actors to be more innovative in creating products and marketing strategies. After Simaninggir Village participated in the socialization of the use of digital technology, it is hoped that the community will be able to increase online marketing through social media such as Facebook, Instagram, WhatsApp, and TikTok which are often used every day.

Trending Jurnal Manajemen dan EkonomiVol. 2(1)
Universitas Nusantara Manado (ID)
Openalex Percentile: Top 48%
SMEs Development and Digital Marketing
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